Matt Altman is the Head of Amazon at Right Side Up, a third-party agency that mentors rookie and veteran brand sellers to scale from zero to $3 million in monthly sales through optimization, including advertising and analytics. Matt attributes his success to his “owner mentality” blueprint, a strategy he provides to his clients. Matt’s ability to rise beyond seven figures makes him an expert e-commerce entrepreneur. With over 12 years of selling experience, he has sold over $35 million in products through Amazon.
Here’s a glimpse of what you’ll learn:
- Matt Altman talks about his background and his Amazon seller journey
- How can you launch a new product on Amazon?
- Matt explains Amazon ad campaigns, including keywords and conversion rates
- How your primary product image can stand out from the competition
- How to test product prices
- Matt’s ultimate list of software tools
- Why Matt advises his clients against direct ROI on ads
- Matt’s great ninja cashflow hacks
- What is the Plum Card?
- Why Matt is excited about Amazon affiliates
In this episode…
Do you have the ultimate product to sell online? Maybe you want to launch a product on Amazon but are unsure of the steps to take. Look no further.
Not only does Amazon want your products, but it is also always searching for new brands. However, there are many factors to consider, such as advertising, data, conversion rates, software tools, and much more. That’s where Amazon head Matt Altman comes in.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Matt Altman, the Head of Amazon at Right Side Up, to talk about the ultimate strategy to launch a product on Amazon through product optimization, pay-per-click (PPC) management, and Matt explains to sellers when it’s time to cut an underperforming product. If you are an aspiring Amazon seller, this episode is for you. Let’s dive in!
Resources mentioned in this episode:
- Josh Hadley on LinkedIn
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization” with Steven Pope
- “Actions You Must Take To Prepare Your Business for a Recession” with Steve Simonson
- “How To Double or Triple the Value of Your Business With Intellectual Property (IP) Protection” with Rich Goldstein
- Email Josh: Josh@eCommBreakthrough.com
- Hadley Designs
- Hadley Designs on Amazon
- Matt Altman on LinkedIn
- Right Side Up
- Matt’s free audit session
- Plum Card
Special Mentions
- Kevin King
- Steven Pope on LinkedIn
- Steve Simonson on LinkedIn
- Brandon Young on LinkedIn
- Destaney Wishon on LinkedIn
Software Tools
Sponsor for this episode…
This episode is brought to you by Ecomm Breakthrough Consulting where I help seven figure ecommerce owners grow to eight figures. Of course…
Listen, Matt Altman
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.
As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.
Episode Transcript
Intro 0:04
Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.
Josh Hadley 0:37
Welcome to the eComm Breakthrough Podcast. I’m your host, Josh Hadley where I interview the top business leaders in e-commerce. Today, I’m speaking with Matt Altman of Right Side Up, and we will be talking a lot about launching new products, product optimization, and PPC management. Past guests of this of this podcast include Kevin King, Steven Pope and Steve Simonson, feel free to check out those past episodes. This episode is brought to you by econ breakthrough consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Matt, I started Hadley Designs back in 2015, and grew it to an eight-figure brand and seven years, however, I made a lot of mistakes along the way that made the path to getting to eight figures take a lot longer than it probably should have. There were times where I had a lot of self doubt, where I you know, struggled with feelings of “Do I have a real brand?” Or could I be a successful business leader, I wish I would have had a guide along the way to help me overcome those stumbling blocks and also move faster. If you’ve hit the same plateaus and you want to know the next steps to take to take your business to the next level. Then go to eCommBreakthrough.com, (That’s e-comm With two M’s), to learn more. And as a special bonus to my podcast listeners. This month, I’m giving away one at $10,000 comprehensive business strategy audit session for free. Email me at Josh@eCommBreakthrough.com with the subject line “strategy audit,” and tell me why you think you should win the free strategy audit for this month. And don’t worry if you don’t win this month, you’ll be entered in for future months to come. Today. I’m super excited to introduce you to Matt Altman. Matt leads the marketplace at Right Side Up. Matt has over 12 years of selling experience. He’s launched and sold multiple personal brands all starting from a retail arbitrage budget. Four years ago, he started an agency Right Side Up to help high growth CPG brands focus on dominating the marketplace. They’ve been able to scale many brands from zero to 3 million in monthly sales. Welcome to the podcast, Matt.
Matt Altman 2:40
Thanks for having me, Josh. How you doing?
Josh Hadley 2:42
Doing great, super excited to have you on the podcast. I know we met at the billion dollar seller summit a couple months ago. And you know, we hit it off in terms of talking about PPC management. At the time, we were switching over from an agency that we were formerly working with to bringing PPC in house and you had a you are a wealth of wisdom. And I know that that wisdom runs deep in your knowledge base. And so I’m super excited to have you on the podcast. I know our listeners are going to be excited to hear from your experience how you’ve been able to exit multiple brands, and how you’ve been able to really take other brands from zero to 3 million. So let’s back all of that up, Matt, and why don’t you just kind of walk me through your journey. It sounds like you started there in retail arbitrage. Right?
Matt Altman 3:30
Yeah. So like 12 years ago, basically moved to LA and was working in commercial real estate absolutely hated every minute of it. And really just kind of fell into it. saw something on YouTube one day and just dove deep into it was buying a lot of clearance items at like Target and Walmart and things like that for a few years. And then parlayed that into my own products back then you could honestly sell anything on Amazon, it wasn’t that hard, you just had to be kind of that first mover, get some reviews, and you’re good to go. And so did that for a while. And so we just started getting knocked off on everything that we were really seeing. And we couldn’t compete with some of the shady things that people were doing to our products or their own products to boost them up. So then we got into supplements, which is where I’ve kind of been for the last like five, six years now. Mainly just because we know we actually have to have some certifications there. It’s a little bit harder to like get into as a foreign seller and things like that. But obviously supplements is super competitive. And we have our own other issues and that category now.
