WARNING Amazon’s Inflating Your PPC Data And It Could Be Sabotaging You – Ritu Java Explains It All

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WARNING Amazon’s Inflating Your PPC Data And It Could Be Sabotaging You – Ritu Java Explains It All

ritu-javaRitu Java is the Co-founder and CEO of PPC Ninja, a software tool and service provider managing Amazon ads for six, seven, and eight-figure brands. Ritu has initiated dozens of PPC mastermind programs, workshops, and webinars due to her self-professed passion for advertising and data science. She’s also trained hundreds of Amazon sellers on PPC. Ritu started her e-commerce journey over 10 years ago, sharing her knowledge on over 100 podcasts, blogs, and conferences, including Global Sources Summit, The Billion Dollar Seller Summit, and The Prosper Show.

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Here’s a glimpse of what you’ll learn:

  • Ritu Java reflects on how she discovered her talent for PPC advertising
  • How Amazon Advertising contributes to sellers’ ability to scale beyond seven figures
  • What’s considered a healthy balance of PPC-to-organic sales for established brands?
  • Ritu explains TACo and what’s considered a healthy percentage
  • Ritu shares her formula for managing a PPC budget
  • Calculating gross profit margins
  • What are sponsored display ads, and is it effective advertising?
  • The importance of performing routine audits

In this episode…

Amazon sellers use PPC data to determine their cost of advertising. Inflated data leads to overspending and wasting away profits. So how can you avoid sabotaging your advertising campaigns?

Business leader and PPC guru Ritu Java of PPC Ninja recommends these three strategies: Devise a PPC budget, caution sponsored display ads, and perform periodic audits. Regarding a PPC budget, Ritu warns against allowances based on your competitors’ TACoS. Instead, she suggests using a formula to determine costs. Besides being expensive, sponsored display ads can be ineffective since it targets audiences with specific interests, and may fail to generate sales. Audits ensure your PPC data is accurate, identify potential issues, track campaign performances, and provide you peace of mind that you’re in compliance with Amazon’s policies.

Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he interviews Ritu Java, Co-founder and CEO of PPC Ninja, about Amazon advertising strategies to maximize scalability. Ritu addresses PPC-to-organic sales, sponsored display ads, and the importance of routine audits.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

Sponsor for this episode…

This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure ecommerce owners grow to eight figures. Of course…

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

As a special bonus to my podcast listeners, this month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. Email me at josh@ecommbreakthrough.com with the subject line “Strategy Audit” and tell me why your business should win the free audit for the chance to win and don’t worry, if you don’t win the free strategy audit this month, you’ll automatically be entered for future months.

Episode Transcript

Intro 0:04

Welcome to the eComm Breakthrough Podcast. Are you ready to unlock the full potential and growth in your business? You’ve already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level. Join Josh Hadley, an eight-figure e-comm business owner and investor, as he interviews highly successful business owners. Get ready because you’re going to learn specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Josh Hadley 0:37

Welcome to the eComm Breakthrough Podcast. I’m your host Josh Hadley, where I interview the top business leaders in e-commerce. past guests include Kevin King, Michael E. Gerber, the author of The E-Myth, and Ryan Deiss. Today I’m speaking with Rity Java, CEO at PPC Ninja. And we will be talking a lot about Amazon advertising strategies that can help you scale. This episode is brought to you by eComm Breakthrough Consulting, where I help seven-figure companies grow to eight figures and beyond. Listen, Ritu, I started my business back in 2015. And I grew it to an eight-figure brand and seven years. But there were a lot of mistakes I made along the way that made the path of getting to eight figures take a lot longer than it really needed to. There were times where I had a lot of self doubt. Could I lead a team of people? Could I be a CEO? Could my business and brand survive? And financially, could I understand the cashflow management of the business in order to survive? So if our listeners have hit similar plateaus, and they’re looking for the next steps to overcome those obstacles and and grow to that next level, then I encourage you to go visit eCommBreakthrough.com. That’s e-comm with two M’s to learn more. And as a special bonus to my podcast listeners. This month I’m giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to do is email me at Josh@eCommBreakthrough.com. And in your subject line, say Strategy Audit, and then plead your case as to why I should choose you and your business to work with for this month. And if you don’t win this month, don’t worry you’ll be entered to win for future months to come. And before I get into introducing today’s guest I want to give a big thank you to Amy Wees and thank her for referring ri to as a guest for today’s podcast. Amy Wees is the CEO of Amazing At Home. She is the top rated e-commerce consultant and Amazon guru. She helps private label brands master the path from concept to launch. So today I’m super excited to introduce you all to Ritu Java. Ritu has started her e-commerce journey as an Etsy seller over 10 years ago. She is the CEO of PPC Ninja, a software tools and services provider managing Amazon ads for six, seven and eight-figure brands. As someone who is really passionate about data science and advertising, Ritu has dozens of PPC mastermind programs, workshops, and webinar and as even trained hundreds of Amazon sellers on PPC. She has shared her knowledge on over 100 podcasts, webinars, blogs and conferences, including The Prosper Show, Global Sources Summit PowWow, The Billion Dollar Seller Summit and many more. So with that introduction, Ritu, welcome to the show.

Ritu Java 3:27

Josh, thank you so much for having me. I am super excited to be here. And to talk all about PPC today.

Josh Hadley 3:35

Well, Ritu, I’m super excited to have you on the show because I know that you were actually voted as the Best Speaker at the most recent virtual Billion Dollar Seller Summit. So congratulations are in order to you for winning that award because you shared some amazing content there. Yeah.

Ritu Java 3:56

Thank you so much. I appreciate it. Yeah, I was kind of blown away. I never expected it. But I guess it is what it is. I’m super happy and grateful for, for all the votes and for being voted the best speaker, thank you so much.

Josh Hadley 4:11

Yes, well, again, congratulations. And again, for those of you who don’t know what the Billion Dollar Seller Summit is, in the event hosted by Kevin King, in my opinion, this is one of the best conferences and events that you can go to, it’s always a limited in the number of sellers. So it’s capped, I think around 100 or so. And the content that they share, Kevin, in reaching maybe you could add to this like Kevin kind of forces you to say you can’t take anything else that you’ve presented elsewhere and kind of reshare it here. Is that true?

Ritu Java 4:46

Exactly. Yeah. The you know, Kevin’s at a really high bar. And you know, we all want to please have like you know, he’s the the you know, the greatest mind out there when it comes to have content and amazing hacks. And I think because of that, the quality is really, really good. And, you know, no one repeats anything that’s been shared on other podcasts and, you know, blogs or any other medium. So yeah, it’s really high quality content.

Josh Hadley 5:18

Yeah, a great, good, good shout out for the Billion Dollar Seller Summit. So now, Ritu, let’s talk about your journey. I mean, you started as an Etsy seller, and you’ve kind of ended up in this PPC experts space. So walk us through, you know, you’re passionate about data science. And obviously, there’s a lot when it comes to data science with the amount of data that we’re getting from Amazon, with advertising. Tell us how did you decide to get into advertising? And why did you decide to niche down specifically there?

Ritu Java 5:51

Yeah, so I realized, you know, as an Etsy seller, that it isn’t enough just to have a listing, and people won’t even notice that you put up a listing, and it’s just gonna sit there at the bottom of a very large pile of, you know, all kinds of products, and why would anyone even find you so, you know, when I launched my, my jewelry brand on at the over 10 years ago, now, it was that struggle, you know, I was like, Oh, I’m not getting any views. Nobody’s noticing me. So I started doing all kinds of things like participate in collections. And, you know, just, you know, joining forces with other Etsy sellers, so that we could get like mood boards out and, you know, doing Pinterest and driving traffic to my Etsy page, and nothing seemed to be moving the needle, you know, and then I got into Facebook advertising. And then I started my own blog, because I wanted to support the content, then I started a YouTube channel, I started showing people how to make jewelry. So everything that I could do in terms of like, sending high quality traffic, I was doing, but I wasn’t seeing any results. Because, you know, the winners were taking all the market share, and they were like, way ahead of me, I’m like, we’re How do I get into the space? You know, how do I, how are people making so much money on at the end, I’m not even being noticed, you know, so that was my problem faced and I wanted to solve it desperately, you know, so I just took in so many courses. At that time, I remember, I took courses and Facebook advertising, you know, following all the major gurus that Amy Porterfield and, you know, gosh, I don’t remember names anymore. But so many people in the space that were sharing free content, good content, you know, and I was like, gosh, I’m so grateful, there’s podcasts, and people are actually, you know, willing to share their knowledge. And, of course, they were at the end, you know, invited to like a paid course and stuff, which is understandable. But I learned a lot from there. And, you know, by background, I’m an engineer, and I like to solve problems I want, I want to figure out the formula for success, you know, that’s generally been my kind of guiding principle. So I decided to go back to school. And so I was like, Okay, I’m gonna take courses in data science. So I took a bunch of courses, you know, including programming, you know, like, Python and SQL, and I went back to school in the United States. Well, at the time, when I started my store, I was living in Japan, I lived there for 17 years, by the way. And it was a great time. But then I was ready for you know, like, real work. So I went to the Seattle, Washington to, to do a year long course in data science. And then that’s kind of what changed the trajectory of my life. Because right after that, I was, you know, given an opportunity to work as part of an e-commerce brand. I was, you know, hired to be the Marketing Manager for, you know, tools, right, software tools for Amazon Sellers. So I kind of got in the space was very lucky for that break, and was immediately attracted to PPC, you know, immediately that was the thing that was exciting for me, because I knew that I had had a similar experience of wanting to make my, my product be seen and chosen, you know. And so that started my journey really into PPC. And fast forward to today, what, six years since that moment, I am now in Canada, I live in Canada. I’ve been here for five years. And I’m the CEO of BBC ninja, so we have software and services, and I really enjoy it. I’ve really enjoyed every moment of this journey. And more and more, just feel that this is where I want to be where this is where I light up. I love data. I love playing with data and I just love all the tools that Amazon is sharing these days with search query performance and new brand analytics, and just a lot of stuff. So excited to be here.

Josh Hadley 10:08

Yeah, well, Amazon is certainly pumping out more data than they ever have before. So having somebody like yourself as a data scientist to be able to talk to, that understands how to sift through large amounts of data and actually draw conclusive, you know, parallels to why things are happening, the way they are in your account can be super valuable. So, Ritu, there’s so much that we could dive into the first thing that I want to kind of ask you, though, knowing that our audience is primarily established sellers that are have already crossed that seven figure mark, why do you think Amazon advertising is so important for them in order to help scale their business to eight figures and beyond?
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