by Josh Hadley | Jun 4, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley chats with Todd Bairstow, CEO of Finer Form, about the brand’s impressive growth trajectory during the pandemic and the strategic moves that propelled them to eight-figure success. Todd shares how Finer Form preemptively tackled potential negative reviews by improving product design and assembly instructions, enhancing the customer experience. He also delves into the critical role of Amazon PPC expertise in their growth, emphasizing the importance of keyword specificity and campaign organization. Furthermore, Todd discusses the value of maintaining a white hat approach and building strong relationships with Amazon account managers. The episode also explores Finer Form’s unexpected success on TikTok Shop, outperforming other sales channels, and the benefits of influencer marketing on the platform. Todd recommends “The Big Short” for diverse business perspectives, ChatGPT for productivity, and the “Odd Lots” podcast for global business insights. This episode is packed with actionable strategies for e-commerce entrepreneurs aiming to scale their businesses.
by Josh Hadley | May 29, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Gracey Ryback, a renowned Amazon influencer and marketing guru. They dive into the nuances of influencer marketing on Amazon, discussing strategies for brands to maximize ROI through affiliate platforms and influencer partnerships. Gracey shares her expertise on building effective relationships with influencers, leveraging platforms like TikTok Shop, and the importance of commission rates in driving sales. The duo also touches on the significance of product fit and communication in successful collaborations. For business owners aiming to scale, Gracey’s practical advice and personal anecdotes offer a treasure trove of actionable tips.
by Josh Hadley | May 21, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley engages with Abe Chomali, founder of XP Strategy, in a deep dive into the intricacies of PPC and SEO for Amazon sellers. They discuss the unpredictability of Amazon’s system and the importance of flexibility in strategy. Chomali emphasizes the use of analytical tools for tracking changes and competitor strategies, and the significance of metrics like TACoS and conversion rates. The conversation also covers the necessity of continual product launches and adaptation to market changes for scaling businesses. Chomali’s expertise shines as he offers actionable advice and a complimentary strategy session, showcasing his commitment to helping businesses thrive on Amazon.
by Josh Hadley | May 14, 2024 | Podcasts
In this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Kayleigh Bendell dive into the transformative role of networking and strategic partnerships in scaling businesses. They explore Kayleigh’s extensive background in empowering high-level entrepreneurs and her success with e-commerce brands. The discussion highlights the significance of attending industry events, embracing in-person connections, and utilizing innovative tools like the AI-powered web builder DG1. Listeners are encouraged to be open-minded and authentic in their networking efforts to unlock growth opportunities. Key takeaways include the value of networking, partnering with like-minded brands, and the power of sharing knowledge within the e-commerce community.
by Josh Hadley | May 7, 2024 | Podcasts
In this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Andrei Ureche, founder of Sellametrics, to share his expertise on optimizing Amazon product listings for better conversion rates. They highlight the crucial role of understanding customer pain points and the power of impactful imagery and messaging to meet customer needs. Andre illustrates his points with a simple lemon peeler example, emphasizing the human aspect of business. The discussion also includes a nod to the book “Contagious” for its wisdom on product popularity, and a special offer from Andre for a free consultation and a $100 bonus for Sellametrics services.
