Josh Hadley

Throwback: From Optometrist to Amazon PPC Domination!

In this episode, host Josh interviews Dr. Travis Zigler, a former optometrist who founded “Eye Love”, a brand focused on healing dry eye naturally and funding free eye care clinics. Travis shares his journey from optometry to e-commerce and Amazon PPC, leading to the creation of Profitable Pineapple Ads. He discusses the importance of finding personal fulfillment beyond business, explains the 80/20 rule for Amazon advertising, and offers actionable strategies for optimizing PPC campaigns and product listings to drive growth and impact.

2026 Ecom Predictions With Ezra Firestone: The Strategies Smart Brands Will Follow

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews e-commerce veteran Ezra Firestone. Ezra shares actionable strategies for scaling brands in a rapidly evolving digital landscape, emphasizing continuous product innovation, optimizing key channels (Amazon, Facebook, Google), and leveraging influencer and AI-driven content. The discussion covers the shift toward AI-powered discovery, the importance of creative ad systems, and practical retention tactics. Ezra also highlights the value of community-building, mentorship, and adapting to new technologies, offering listeners a roadmap to future-proof their e-commerce businesses.

The 4 Steps to Explode Your TikTok Shop Sales in 2026 with Julia Rubien

Julia Rubien is the Founder and CEO of Amie, a TikTok agency dedicated to helping beauty brands grow and thrive in one of the fastest-moving platforms today. Under Julia’s leadership, Amie has become both a TikTok Marketing Partner and a TikTok Shop Partner, making them one of the go-to agencies for brands that want to convert attention into real revenue. She and her team specialize in creating original and trending content, running highly effective TikTok ad campaigns, and building engaged communities that feel authentic and connected. Her work has helped beauty brands not only showcase their products but also turn TikTok into a true virtual storefront, driving measurable growth.

Throwback: Build a Multi-Channel E-Commerce Empire beyond Amazon

In this episode, host Josh interviews Steven Yates, CEO of Prime Guidance, about strategies for scaling e-commerce brands. Steve emphasizes optimizing Amazon listings and leveraging all available tools before expanding to other marketplaces like Walmart or eBay. He discusses the importance of having a direct-to-consumer website, maximizing Amazon advertising, and using analytics tools to track performance. Steve provides actionable advice on when and how to diversify sales channels, ensuring brands grow efficiently and profitably while building a strong foundation on Amazon first.