by Josh Hadley | Oct 19, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with DTC eCommerce expert Sarah Carusona about transitioning brands from Amazon to Shopify. Sarah shares her journey from dance to digital marketing, and her experience managing nine-figure brands. She explains that successful transitions require a compelling brand story, repeat purchase potential, and a clear financial model based on LTV and CAC. Sarah also discusses her agency B.A. Commerce, which embeds growth operators directly into brands, and highlights the importance of authentic content, integrated team structures covering acquisition, retention, and conversion, and leveraging AI for smarter decision-making.
by Josh Hadley | Oct 15, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares how to maximize ROI from conferences through intentional networking. Using Amazon Accelerate as a case study, Josh explains how pre-planning meetings with key attendees—rather than randomly networking—led to valuable connections with high-level Amazon executives, directly benefiting his business. He emphasizes researching attendees in advance, setting clear goals, and scheduling meetings before the event begins. Josh encourages entrepreneurs to stop treating conferences as content-focused events and instead approach them strategically, turning every interaction into a purposeful opportunity for meaningful business growth.
by Josh Hadley | Oct 14, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mitch Russo, CEO of MindfulGuidance, about scaling e-commerce businesses to eight figures and beyond. Mitch shares three core growth strategies: increasing customers, transaction value, and purchase frequency. He emphasizes free publicity methods like podcast guesting, PR, and joint ventures as cost-effective customer acquisition tools. Mitch also highlights the CEO’s role in continuously creating new products and maintaining customer communication to prevent product burnout. The episode concludes with book recommendations, including The Alchemist and The Most Important Number, and productivity tools like ChatGPT and Notion.
by Josh Hadley | Oct 12, 2026 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley speaks with Christian Umbach, CEO of Autopilot Brand, about the changing landscape of Amazon product discovery. Christian introduces the concept of a “third shelf” driven by AI tools like Alexa for shopping, which recommends products differently from traditional organic results. They discuss why conventional rank tracking is becoming obsolete, advocating for market share-based measurement instead. Christian advises brands to optimize listings for multiple buyer personas, update content seasonally, and build AI-friendly websites to capture traffic from tools like ChatGPT, positioning themselves for the future of AI-driven e-commerce discovery.
by Josh Hadley | Oct 8, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley reframes friction in business as a catalyst for growth rather than an obstacle to avoid. Drawing from his e-commerce experience, Josh contrasts entrepreneurs who flee challenges with those who embrace them, arguing that leaning into difficulty builds judgment, leadership, and resilience. Using analogies like video game levels and weightlifting, he illustrates how overcoming friction unlocks new capabilities at each business stage. Josh encourages listeners to identify their biggest constraints, focus their energy accordingly, and view every challenge as an opportunity for personal and professional transformation.
