by Josh Hadley | Aug 31, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon’s intent-based selling and Shopify’s cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the “holy trinity” of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.
by Josh Hadley | Aug 27, 2026 | Podcasts
In this solo episode, Josh Hadley explores how the CEO’s role evolves as an ecommerce business scales. He traces the journey from hands-on operator managing every detail to strategic leader focused on high-level priorities. Drawing from his own experience, including a four-week time study, Josh outlines where CEOs should invest their time at each growth stage. Key focus areas include attracting top talent, defining brand vision, building strategic partnerships, and optimizing financial models. His core message: delegation and strategic focus, not micromanagement, are what drive businesses toward eight and nine figures.
by Josh Hadley | Aug 26, 2026 | Podcasts
In this episode, host Josh interviews Vincenzo Toscano, CEO of an Amazon consultancy, about influencer marketing strategies for Amazon sellers. Vincenzo shares practical tips on finding and negotiating with influencers, building long-term ambassador relationships, and tracking campaign results. He emphasizes the importance of authentic partnerships and outlines team roles needed for effective influencer outreach. The discussion also covers expanding Amazon brands internationally, with advice on operational compliance and market selection. Listeners gain actionable insights on leveraging influencers and scaling brands globally, highlighting the need for proactive marketing and community-building to succeed on Amazon.
by Josh Hadley | Aug 24, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Abbie Bekov, Head of Paid Media at Amie, about maximizing TikTok Shop’s GMV Max ad campaigns. Abbie debunks the “set it and forget it” myth, explaining that success requires upper funnel brand awareness campaigns, strong affiliate relationships, and strategic product segmentation across Cold Start, Mature, and Hero lifecycle stages. She emphasizes starting with conservative ROI targets, ensuring consistent ad spend before scaling, and using attribution tools to measure cross-channel impact. Abbie’s key takeaway: TikTok Shop demands intentional community building, not just media buying.
by Josh Hadley | Aug 20, 2026 | Podcasts
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares nine vital lessons from over a decade of e-commerce experience, having scaled his own brand from zero to eight figures. He covers key topics including the difference between opportunistic selling and true brand-building, the importance of hiring top talent, Amazon’s continued dominance, the challenges of omnichannel selling, cash conversion cycles, and return on invested capital. Josh also warns against comparing yourself to other brands. He closes with a bonus lesson reminding entrepreneurs that family and relationships ultimately matter more than business success.
