When should you diversify off of Amazon? A Strategy Audit Session with Damon Sununtnasuk
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Damon Sununtnasuk, a supplement brand owner. They discuss Damon's business growth and the strategy audit session that helped shift his mindset. Damon shares his experience with funding challenges and the transition from a day job to managing his brand full-time. They explore the risks of relying on Amazon and the benefits of diversifying sales channels, including success with TikTok Shop and influencer partnerships. Damon recommends the book "Finish Big" for entrepreneurs considering their exit strategy and praises the logistics company Mothership for inventory management. He also admires Chris McCabe, an expert in resolving Amazon-related issues. The episode provides insights into strategic thinking, platform utilization, and partnership building in e-commerce.How to Harness The Power of Programmatic Advertising to Drive Massive Results with Will Haire
In this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. They discuss Will's journey to building an eight-figure brand, the impact of COVID, and the importance of mentorship. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product listings.The Fastest Way to Streamline Your Amazon Operations and Boost Profitability with Mike Abramowitz
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Mike Abramowitz, the founder of Better Than Rich. Mike shares his personal and professional journey, including the challenge of managing his business while his son was in the NICU for 8.5 months. He discusses how he systematized and delegated his business to ensure its smooth operation, which allowed him to take time off without impacting sales. Mike also provides insights on strategic hiring, the importance of delegation, and the use of productivity tools like AI. He emphasizes the value of test projects in the hiring process and recommends resources for further learning.Strategy Audit: Strategies for Financing Growth and Cash Flow Optimization With Bob Clapp
In the latest Ecomm Breakthrough podcast episode, host Josh Hadley sits down with Bob Clapp to explore the financial strategies behind scaling an e-commerce business. They delve into the smart use of credit cards for cash flow optimization, the power of negotiating better payment terms with suppliers, and the benefits of seeking alternative shipping solutions. Bob shares his progress and the positive impact of these strategies on his business's growth and profitability. This insightful conversation underscores the importance of proactive financial management and continuous operational optimization for e-commerce success.Case Study With Scott Needham: Can TikTok Shop Really Help Boost Your Sales on Amazon?
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Scott Needham, CEO of Smart Scout, delve into the intricacies of leveraging TikTok Shop for e-commerce success. They explore Scott's journey from a viral TikTok product to strategically using TikTok Shop to boost sales. Scott shares insights on utilizing data analytics platforms like Fast Moss to understand top-selling products and successful content creators on TikTok. He emphasizes the importance of adapting to Amazon's changing landscape, recounting a personal story where he had to make quick decisions to save his business during his honeymoon. The conversation also covers the significance of continually launching new products to drive growth and the necessity of optimizing main images for product listings. Scott's recommendations are geared towards helping 6-7 figure business owners scale their operations to 8 figures and beyond by embracing new platforms, refining logistics, and constantly innovating.Meet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.