In this episode of the Ecomm Breakthrough podcast, host Josh Hadley explores the unavoidable reality of uncertainty in entrepreneurship. Drawing from his own experiences, including a 90% revenue drop during COVID-19 and pricing pressures in 2024, Josh emphasizes that fear and uncertainty never disappear, even for industry giants like Nvidia. He shares key lessons from Nvidia CEO Jensen Huang’s leadership through near-bankruptcy moments and offers eight practical strategies for managing uncertainty, including shrinking fears into specific problems, protecting personal well-being, and leaning on faith as a foundation for resilience and continued growth.

Bullet Points:

Timestamps:

00:00:00 Introduction to Uncertainty
Even Nvidia’s CEO feels his business is 30 days from failure, so uncertainty is normal for all entrepreneurs.

00:01:11 The Host’s Personal Struggles
Josh shares his own experiences with near-business collapse, including a 90% revenue drop during Covid and recent cash constraints.

00:03:37 The Feeling Never Goes Away
Despite massive growth, the fear of business failure persists, which can be a powerful motivator and prevent complacency.

00:05:53 The Role of Faith
The speaker discusses how his faith in God has been his anchor through every business downturn and period of uncertainty.

00:07:14 Lessons from Nvidia’s CEO
Introducing stories from Nvidia’s history to show how even massive companies overcome extreme obstacles and constant fear of failure.

00:08:49 Nvidia Story 1: The Wrong Strategy
Nvidia’s first product failed, their architecture was wrong, and they had to ask a partner to pay them anyway.

00:12:19 Nvidia Story 2: One Shot at Success
Lacking funds for multiple attempts, Nvidia had to bet the entire company on a single, successful chip design.

00:16:48 Nvidia Story 3: A New Existential Threat
Immediately after a major success, Nvidia faced a new threat when industry giant Intel entered their market.

00:21:32 Action Item 1: Get Specific
Turn vague fears like “the business could fail” into specific, measurable problems you can actually start to solve.

00:22:39 Action Item 2: Control the Downside
Build cash reserves, insurance, and contingency plans so that one bad event doesn’t completely destroy your business.

00:25:12 Action Item 3: Focus Your Attention
Instead of monitoring everything, identify the one or two problems that truly matter right now and go all-in.

00:26:12 Action Item 4: Schedule Time to Worry
Create a dedicated time to review financials and problems, preventing them from invading every moment of your life.

00:27:17 Action Item 5: Build Confidence in Response
Your confidence should come from your ability to respond to problems, not from trying to predict the future.

00:28:31 Action Item 6: Protect Your Identity
Develop meaningful things outside of your business so your entire self-worth isn’t attached to its performance.

00:29:39 Action Item 7: Accept Discomfort
Understand that feeling uncertain is the price of admission for building something ambitious; learn to operate within it.

00:30:58 Bonus Action Item 8: Find Your Foundation
The speaker shares how his faith in God provides a rock and foundation to stay confident during uncertain times.

Links and Mentions:

Tools, Websites, and Links
“Amazon“: “00:01:11”
“TikTok Shop“: “00:03:37”
“Shopify“: “00:03:37”
“Nvidia“: “00:07:14”

Books
“Profit First by Mike Michalowicz“: “00:24:03”

Videos and Podcasts
“Joe Rogan’s Podcast“: “00:07:14”

Key Concepts and Action Items
“Shrink the uncertainty into specific problems”: “00:21:32”
“Control the downside, then stop obsessing over it”: “00:24:03”
“Decide what deserves your attention now”: “00:25:12”
“Create a regular time for worrying”: “00:26:12”
“Build confidence in response, not in prediction”: “00:27:17”
“Protect the parts of life that remind you that the business is not your entire identity”: “00:28:31”
“Accept that some discomfort is the price of admission”: “00:30:58”
“Faith in God”: “00:32:17”

Transcript:

Josh Hadley 00:00:00  If you’re waiting for your business to get big enough that you can finally stop worrying about it so that you can go sail off into the sunset so that you can go retire or go chill out at the beach. Well guess what? Jensen Huang has some bad news for you. Nvidia is one of the largest companies in the world, and yet Jensen still talks about operating in massive uncertainty with the mindset that they are 30 days away from just going out of business. Welcome to the Ecomm Breakthrough podcast, I’m Josh Hadley. I’ve scaled my own ecommerce brand from 0 to 8 figures, and I’m actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I am a man of faith. I am a husband to a beautiful wife and a father of four children. I’ve been selling in the e-commerce space for over a decade, doing over $20 million in annual revenue and multi-millionaire on channels such as Amazon, TikTok, Shop and Shopify, and I am also the host of the number one business strategy podcast for ecommerce entrepreneurs called Ecomm Breakthrough.

Josh Hadley 00:01:11  Today, I want to talk about how to deal with uncertainty in the business world because, frankly speaking, this is something that I have had to personally deal with time and time and time again, there have been multiple instances where I genuinely felt like my business was on the brink of collapse, where we were truly going to go out of business, that the business model that we originally started was going away, and it was completely breaking, and I would have to pivot and go do something completely brand new. I shared a lot of those experiences on this podcast before back in 2020, when Covid hit, we we were in the party goods and supply space. And so when Covid hit, we watched our business decrease in revenue over 90% overnight like that was brutal. Whereas in all of the other e-commerce groups and masterminds, that was a part of everybody’s biggest issue was, oh, I can’t get enough inventory. I’m 300%, 500% up year over year. So number one comparison is the thief of joy. That was not my circumstance.

Josh Hadley 00:02:23  And honestly, I literally was counting the number of days until we were going to go out of business. And even personally we were looking at like, oh my goodness, like, we’ve got to stop spending. Like, how much like bandwidth do we have? Like how how long does our emergency personnel fund last? That’s the difficulty that we faced back in 2020. In 2024, we had another issue where we were very cash constrained in the business. Amazon continued to face massive pricing pressure from all the overseas competitors that only know how to compete on lowering the cost of their products and just driving down entire market prices. And so what was once working for us on Amazon was no longer working. The business model was, frankly, breaking for us. And through that pain, lo and behold, and through divine intervention, we found success on TikTok shop. And then we found success getting on to Shopify. But what I’m going to talk about today is, guess what? That feeling of uncertainty or that the business is on the brink of collapse never goes away.

Josh Hadley 00:03:37  And that’s the biggest lesson that I have learned, because if I were to go back in time and tell myself ten years ago when I was first launching on Amazon, that, hey, ten years from now you will have a business doing more than $20 million in revenue. You will have 35 team members. You will have senior leaders that you are working with that you’re able to delegate responsibilities to. They have massive experience and you know you’re going to have a full team and you’ll have more cash in your bank than you have now. If you were to tell me that a decade ago, I would have been like, oh my goodness, I would have made it like surely ten years from now, if those circumstances and those facts are actually true, then I would have won the lottery. I would have won the jackpot. Like I would have no fears, no uncertainty, no, like I would just be good. Because even if the business goes to zero, surely I’ve I’ve had enough distributions that, hey, we could live off of these for years to come until we figure out the next part.

Josh Hadley 00:04:50  Well guess what? Here I am a decade later. And yes, all of those things are true. However, I still live out of massive uncertainty and sometimes out of massive fear that I’m 30 days away from going out of business. The right things happen against me. We’re going out of business, and I think that is a good thing to have as an entrepreneur, because it keeps you on your toes and it keeps you motivated, and it keeps you moving things forward and not getting stuck in complacency. That’s why, for me, I was not cut out for the corporate world. That was very much complacency. And just like, oh, we’re good. We’ll figure it out. Whether it’s today, whether it’s tomorrow, who cares? Like we’re all just kind of collecting our paycheck anyways. There was no sense of urgency. There was no sense of like, oh, we’re going out of business. And if we don’t really correct course, correct the ship, like we’re all losing our jobs. Like never in the five years that I worked at American Airlines.

Josh Hadley 00:05:53  Never once did that fear ever cross into my mind. Never once. But as an entrepreneur, that probably is a daily fear. And again, that’s something I still live with today. And frankly speaking, I have PTSD from Covid, and from 2024 when we had the cash flow constraint. The only good news that I have is that I do know the one guy that I’ve been able to rely on through every one of those, like really downturns in the business and the uncertainty that I faced truly was my faith in God and my faith and my Savior, Jesus Christ. That allowed me to make it through every single one of those things. And so, yes, I have I have PTSD that like, I’m just one message away from like, my earth shattering once again. But I do know that as I look back there, there has been one person that is, you know, kind of put me on his shoulders and helped me carry me through any obstacle that I have ever faced in business. So we’ll talk a little bit about that, but I want to dive into I came across Joe Rogan’s podcast where he interviewed Jensen Huang K, Nvidia’s CEO, and they are one of the world’s largest businesses.

Josh Hadley 00:07:14  Their stock has been on a tear. Okay. I think all of us are very familiar with Nvidia at this point. Well guess what. Do you know the stories of Nvidia and how they got to where they are today? Because they are not an overnight success story? Jensen didn’t just start this. You know, AI, you know, chip business and computing business. you know, as soon as AI was, you know, on its heels, he didn’t start it in 2021 or anything like that. This goes back to the early 1990s, and I want to share some of these stories with you, because if Jensen Huang, one of the world’s largest businesses, if he still lives out of fear of uncertainty and that his business is on the brink of collapsing at any given point in time, surely us. Even my cute $20 million business compared to a trillion a business worth trillions of dollars. Surely I’m going to experience feelings of uncertainty and risk and fear. And so I want to share with you some of the stories from Nvidia that allowed them to get to where they are today, to help you realize that every business goes through really difficult periods of time, and that if Nvidia can make it through these same obstacles, if I could survive Covid and a 90% decline in sales, you can survive whatever obstacle you are facing today.

Josh Hadley 00:08:49  That is the message that I want to share with you. So let’s start with I have three stories that I want to share with you from Nvidia that I think are very inspirational, very relatable to whatever business issue and constraint that you’re facing right now. So here’s story number one, where Nvidia realized that its entire business strategy was completely wrong early in Nvidia’s history. They built a product called the envy one. They sold 250,000 units to one of their major partners. That was called Diamond Multimedia. And then almost all of those 250,000 units came back. Jensen says that 250,000 units went out, and roughly 249,000 units came back. It practically put Nvidia out of business. But the bigger problem wasn’t just that the product failed. Nvidia realized that what they had built around was the wrong graphics architecture. Microsoft introduced DirectX X. The industry was moving in a different direction, and the video was now years into building technology that the market didn’t want, and at the same time, they had a huge contract with Sega to build technology for its game console, and Jensen realized something terrifying.

Josh Hadley 00:10:04  If they fulfilled the Sega contract, they would essentially spend the next two years developing an architecture he now believed was obsolete. But they walked away from the contract and they would run out of money. Jensen described the choice like this they could finish the project and die, or not finish it and die immediately. So he flew to Japan, told Sega’s CEO that Nvidia needed to abandon the project, and then he made an insane request. He asked Sega to let Nvidia out of the contract and continue paying them anyways. Somehow, Sega’s CEO eventually agreed. Nvidia received roughly $5 million, which Jensen says was basically all the money they had left. That money gave Nvidia enough runway to start over. Think about the uncertainty of that moment. There wasn’t a safe option, and Jensen wasn’t choosing just between a good decision and a bad decision. He was choosing between two options that both appeared capable of killing the business. And so I love this story of like, look, there are multiple times in business where your back is genuinely going to be up against a wall.

Josh Hadley 00:11:16  With Nvidia, I feel like they have ten times the amount of pressure I faced when, you know, when I face the Covid pressure of a 90% decline in my sales. Like, I didn’t have to worry about shareholders. I didn’t have to worry about hundreds of employees. I just had to worry about me and, you know, five other team members and my own family. That was it. And so being able to survive those times in your life is going to kind of build. I don’t know, I would call it the scar tissue that you need to be able to develop as an entrepreneur, because, look, the uncertainty will never go away. You will always face very, very difficult circumstances. And my goodness, I can’t imagine producing 250,000 units to then have 249,000 of them come back as defective and not workable, and just getting returned by customers, like, truly, that would be the death knell to many businesses. But yet as you hear the story. Guess what? Nvidia is still around.

Josh Hadley 00:12:19  Okay, so again, my recommendation to you is if there is a will, there is a way. Right. And Jensen did something that was like literally unheard of. Went and asked Sega, hey, we gotta discontinue this project, but you gotta still keep paying me. Like, if that ain’t divine intervention of like, how in the world are they going to still give you $5 million, even though you stopped working on that project? Like, that’s why I believe that uncertainty is the magic of life, where it makes life interesting. And that’s where God can come in and work many miracles in your business. That’s what I find fascinating. All right. Let’s go into story number two. They had enough money for just one attempt. All right. So after abandoning their old architecture, Nvidia needed to build a completely new chip. This became the Rivia. Riva 128. Normally, semiconductor companies would design a chip, manufacture it, test it, discover problems, make changes, and manufacture another version.

Josh Hadley 00:13:24  Well, Nvidia didn’t have enough money for that. Jensen told his engineers they got one attempt, one tap out, and they asked him why. His answer was essentially because if we need a second one, it doesn’t matter will already be out of business. So instead of accepting the normal development process, they worked backwards. If the first chip had to work, what would they have to do differently? They tried to simulate and test as much of the chip and software as possible before ever manufacturing it. There was no guarantee it would ever work. They were placing was what was effectively the future of the company on one single attempt. And the good news is that it worked. The Riva 128 became a huge success and helped save Nvidia. This is where Jensen’s idea that Nvidia is always 30 days away from going out of business comes from. For the portions of the 1990s that wasn’t some just like motivational slogan for them. They were really that close. And it happened year after year. what I love about this story is that Jensen couldn’t eliminate the risk how often? And this happened for me.

Josh Hadley 00:14:36  Still, today, one of our hero products that we have. Was launched during that Covid time period when I watched 90% of my business literally walk out the door, and I remember distinctly saying, well, we’ve got one more final shot. Let’s go into a product category that I think could like actually maybe rejuvenate the business. It’s a long shot. There’s competitors that have thousands of five star reviews, and we’re just going to be this nobody, but we just have a differentiated product from the design alone. Let’s see if it works. And sure enough, we launched and we became the number two best seller in less than 30 days. I’d never seen anything like that happen, and I had never moved hundreds of units per day on a single ason in my entire life up until that point. And so that’s the same story that I share with you, just like with Jensen. Like there’s going to be decision like opportunities where you’re like, you’re all in, you have placed all of your bets onto one product.

Josh Hadley 00:15:38  And if you’re going to ride or die by that product, success. And so sometimes you might need to make those bets. And that’s okay. But what I love from the story is they reverse engineered its success to the best of their ability. And that again, I think this is a matter of faith more than anything, is like, you’ve got to do all that lies within your power, all that you can, within the stewardship that God gives you. And then you give him the rest. My favorite analogy here, or the story? The parable, not even the parable, but it’s the story of when Christ multiplied the loaves and the fishes. Bring your few loaves and your couple of fishes. Give everything you have, and then watch what miracles can happen. That’s what happened to Jensen. That’s what happened even into my own business. All right. My third and final story that I want to share with you. Nvidia finally succeeded and immediately faced another existential threat. This might be my favorite story, because it destroys the idea that success eventually makes the uncertainty disappear.

Josh Hadley 00:16:48  All right. But yeah, guess what? Nvidia survives all of that and they are worth trillions of dollars today. So let’s talk about this. The Riva 128 becomes a huge success. They finally gain traction. They’re preparing to take the company public. You would think Jensen could finally breathe. Hey! Finally. Oh my goodness. The uncertainty of the business. It’s now gone. We’re living, you know, we’re living the high life now. False. Guess what happens. Intel announces that it is now entering the graphics business. At the time, Intel was one of the most powerful technology companies in the world. Customers suddenly started wondering why they should ever bet on this relatively small company called Nvidia when Intel was coming after the exact same market. And guess what happened in Nvidia’s sales? They dropped. Jensen later described it as going from being days away from going public to days away from going out of business. Think about that. They had just survived their first product failing. They had already survived betting on the wrong architecture.

Josh Hadley 00:17:55  They had already survived, nearly running out of money, and they had already made the miracle product that was supposed to save them. And then another threat appeared. That’s called entrepreneurship. And that is the temptation to believe that, hey, if I can just get through this problem, if I can just hit this revenue number, if I can just hire the right executive, or if I can just diversify away from this channel, then I’ll finally feel safe. But these stories from Nvidia suggest that that’s not how life works. That’s not how business works. You solve one existential problem and then guess what? Eventually another one arrives. so the goal is not to eliminate uncertainty. The goal has to become getting exceptionally good at operating while uncertainty exists. That is the massive lesson that I am learning right now. That’s why in my last podcast episode, I talked about one of the key skills and traits you need to develop as an entrepreneur is perseverance. You’ve got to stick with things through the thick and thin. Even when you’re disappointed, even when you’re frustrated, even when things aren’t coming as quickly as you would like them to be.

Josh Hadley 00:19:07  You’ve got to keep persevering. Because, as Nvidia demonstrates, and there are countless companies that have become overnight successes, it just took them 40 years to get there. It’s all about time in the game. Can you just stay in business and keep chipping away and keep trying and keep launching that next new product? Keep trying to crack that affiliate code. Keep trying to crack that Shopify sales funnel. Keep trying to crack that. The getting into retail big box store distribution strategy. You’ve got to keep moving forward. And it’s in that pursuit of moving forward that I think that’s the joy of the journey. The joy of the journey of life that we are on is the uncertainty that we feel all day, every day. Because as much as I do want certainty and to I would love, you know, to say, hey, Josh, this is everything you’re going to accomplish in your life. And this is exactly when you’re going to hit $100 million in revenue for your business. And here’s where you’re going to be at.

Josh Hadley 00:20:16  Here’s the house you’re going to be at, here’s where your kids are at, etc. although I would like to know all of those things. I also don’t think I would want to know all of those things, because it would ruin the joy in the journey. Because the journey is exciting, because I don’t know what tomorrow brings. That is the good news. And it’s also the bad news because I tomorrow there could be a massive breakthrough that takes our business to a whole nother level. Tomorrow could also bring, you know, unwelcome news that puts us 30 days away from going out of business. And that’s the spice of life. So the question and this is me preaching to the choir then comes down to, so what do you do when how do you sit in being just uncomfortable knowing that life is about being like sitting in the unknown and the uncertainty that comes with being a business owner? So here are eight specific action items that I want to give you that I’m implementing in my own life, so that you can then sit with that uncertainty to be able to ride through the waves of entrepreneurship, the ups and downs that inevitably will arrive.

Josh Hadley 00:21:32  So, number one, shrink the uncertainty into specific problems. Okay, the business could fail is emotionally overwhelming and operationally useless. So here’s how you replace it. Replace it with getting specific. So hey, I have X amount of months of cash, right? Get specific with it. Hey, my meta cak. My customer acquisition cost is 18% too high. Okay. Like rather than just saying like, hey, my cost of acquisition is too high, it’s like, get specific because then you’re like, oh, 18% high. Oh, okay. I think I could chip away with that. What if next week I get it down to 17% and then the following week gets down to 16%, etc.? Or you make a massive bet on a new hire and rather than just ambiguous, ambiguously saying like, I don’t know, is this person working? Are they not working? They haven’t created any miracles in my business yet. Give them a very specific target to achieve and they have 90 days to hit it.

Josh Hadley 00:22:39  And then you will know, hey, by 90 days we will make the decision. And here is the gate you have to achieve in order to stay here. Action item number two control the downside, then stop obsessing over it. Build enough cash, insurance diversification, succession planning, and contingency plans. That one bad event doesn’t destroy you once you’ve protected the downside. Constantly rehearsing catastrophes adds no value. the goal is not to have zero risk in your life or your business. It’s actually just to have like, survivable risk. Go back to the podcast episode that I came out with two weeks ago, and it’s all about distributable cash rather than just like constantly reinvesting into the business. I am a massive proponent of getting distributable cash out of the business because guess what that does? It diversifies your risk. And now my downside is a lot lower than what it would otherwise be if I were funding. My entire lifestyle came out of every month’s like profit and loss statement from the business. Like I would be an anxious like like ball of wreck, if you will.

Josh Hadley 00:24:03  Like I would just be like so anxious about like, well, this is this is what’s paying my mortgage for this month. So rather than operating that way, operate from, you know, a profit first. Mike McCalla talks about that in his book Profit First. Make sure that you are investing wisely. I have had numerous people on my podcast. I have had a whole life financial planner, that that does insurance, whole life insurance. I have also had Bryce Kessler from do wealth talk about here all the ways to diversify your risk and how to a make it protectable from creditors so that hey, if somebody ever wanted to drop a lawsuit against me because their product, I don’t know, did something or killed their dog or something like that, like they’re not wiping away everything that I’ve built over the past decade at the same point. And so there’s so much that goes into that. But that is a massive takeaway, so that you can keep taking these massive bets and knowing that. All right, well, even if this thing blows up in my face, it’s not like my wife and I and my kids are living on the street.

Josh Hadley 00:25:12  It just may mean that, hey, we’re going to have to go do something and we’ve got enough money for the next few years. Cool. Time to move on to the next project and opportunity. And I’m a big believer that everything happens in life for a reason, and if we need to get redirected to another course of action, so be it. Action item number three. Decide what deserves your attention now. Uncertainty tempts you to want to like, monitor everything, but that actually makes performance worse. So ask yourself, what are the 1 or 2 problems that actually matter this quarter right now? What is the number one priority that if we solve this constraint, actually makes everything else better? So rather than panicking across everything, go all in on one thing. And in 2024, that’s exactly what we did. We said, I’m not exactly sure what’s going to work, but I’m going to go all in on this TikTok shop thing and guess who’s the one who rolled up their sleeves? It was me.

Josh Hadley 00:26:12  It wasn’t just, hey, yeah, TikTok’s a priority, so I’m going to outsource this to an agency. And wrong answer. Right? Go all in on one thing. Give it 90 days. See what happens. Action item number four. Create a regular time for worrying. This might sound simplistic, but it actually matters. Don’t let business problems just like constantly like invade every dinner, your workout, your vacation, or while you’re lying in bed at night. Rather like get yourself some time. Set it aside to like, do your financial reviews to count how much money you have left in that bank account. So rather than like trying to solve that for the 47th time while you’re trying to go to bed at night, like give yourself dedicated time and block it out on your calendar to say, I’m going to do the hard thing at this point, looking at the financials, looking at the constraints, how much time we have left, etc.. That way you’re not perpetually stressed about it. Action item number five build confidence in response, not in prediction.

Josh Hadley 00:27:17  You will never know exactly what Amazon TikTok, AI competitors, employees, customers, or the economy will do. Your confidence has to come from a different place, and your confidence needs to be built over time through yourself. And I would also argue faith in God that he will help you. But this needs to be your answer. Whatever happens, I trust myself and my team to face reality quickly and respond knowing that, hey, I’ve already survived many other existential threats and God’s always helped me through it. Like having that level of trust and confidence and faith allows you to just keep putting one foot in front of the other. Action item number six protect the parts of life that remind you that the business is not your entire identity. This is one of the most like the biggest takeaways for sure. Exercise. Sleep. Family. Friends. Faith if that matters to you. Even hobbies. Time away from your phone. These are not distractions from being a CEO. They are what keep normal business volatility from feeling like an existential judgment about you and your entire life.

Josh Hadley 00:28:31  Okay, a business setback feels very different when your entire self-worth is attached to the business. So develop meaningful things outside of the business. Yes, business and entrepreneurship. It is a massive passion of mine, but I am so grateful that when I face really difficult things, I’ve gone and I play pickup basketball on Thursday evenings with a group of guys. And just like number one, that exercise is a boost is a dopamine boost for myself, but it gets me out of my head more often than not. And I come back feeling better, even though nothing’s changed in the business and we haven’t hit a massive breakthrough. I’m less worried and less anxious about the business because I’ve associated myself with other people and have other passions outside of the business, and also me as a human being, as a soul, as an eternal being. Like, I’m more than the business. The business can go away. And in fact, when I die, like the business, may or may not survive and move on to the next generation.

Josh Hadley 00:29:39  Who cares? I ain’t taking it with me into the next life. And so take that for what it’s worth. But relationships and who I am and my experiences will move on with me into the next life. Action item number seven. Except that some discomfort is the price of admission. This is one of the hardest ones, and there probably isn’t a psychological technique that lets you build something ambitious and feel completely safe at the exact same time. Part of leadership truly is being able to say, I feel uncertain, I feel uncertain, I don’t like this. I don’t know exactly how it turns out, and I can still have dinner with my family tonight. Sleep and wake up tomorrow and make the next good decision in the business. That’s what it’s about. And if you have big ambitions, like I do, to grow to $100 million and then even have $1 billion portfolio, then guess what? I know I have very difficult days ahead of me, and so it’s embracing that. And for me as an entrepreneur, I think I’m learning how to get better with dealing with that uncertainty and that level of being able to sit in the uncomfortableness of uncertainty.

Josh Hadley 00:30:58  My bonus action item in number eight is this has provided my foundation, my rock. Whenever I have faced uncertainty and extreme difficulty and existential threats throughout my business journey. And that truly is my faith in God and my Savior, Jesus Christ. One of my biggest solace in 2020 and in 2024, was the one hour devotional that I would set aside at the very beginning of every day from 9 a.m. to 10 a.m.. That was what the Lord. And it was my scripture study. It was my prayer. It was my meditation time. To be honest with you, I never got any massive breakthroughs of like, oh, spark, an idea that should get to revolutionize the business came from my scripture study. No, but what it did do is it would always boost my morale or give me the encouragement that I need, and also let me know and bring me feelings of peace internally, and another sense of confidence that I cannot fully describe where it comes from, other than the Spirit of God working inside me to know that I can go take that next step forward.

Josh Hadley 00:32:17  And rather than just waking up and joining my zoom team calls and being a scared, anxious wreck that my business is facing another existential threat. I can show up confident and I can be confident and optimistic about the future. Because at the end of the day, I have God on my side. And if God’s on my side and I know that he has a plan for me in my life, I can sleep peacefully at night knowing that everything will work out. When all is said and done doesn’t mean it’s a life of ease and comfort, but it does mean that every experience I pass through will give me experience and will be for my betterment in the eternal scheme of things may not be in this life, but for the in the eternal scheme of things, it will be what I need to experience. That’s why each of us in this life, we experience very different journeys, and I believe there’s a reason for that. And so if you’re on this business journey just like I am and you’re facing existential threats or you’re facing very difficult trying times, I hope one of these eight things will bring you solace and will help bring you strategies to help you deal with the uncertainty.

Josh Hadley 00:33:29  Because guess what? It’s never going to go away. So rather than just medicating yourself with drugs, alcohol, pornography or anything else like that, to just get a release or to escape from reality, sit with the discomfort, because it is those individuals that are able to develop that level of character that will win when all is said and done. If you found value in today’s episode, please share it with another entrepreneur who needs to hear the same message. Drop it in a slack channel your mastermind group that you’re a part of on Facebook or on WhatsApp, and share the good word with others. Until next time, good luck!