The TikTok Shop LIVE Formula: Hosts, Scripts, Products & Sales
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley speaks with Jason Termechi, a former TikTok live account manager who helped generate over $14 million in revenue. Jason shares his expertise on TikTok Shop live selling, covering key topics such as navigating the platform’s “cold start” period, selecting the right host, product assortment, pricing strategies, and scripting techniques. He also discusses driving traffic to live sessions, balancing auctions with traditional flash sales, and building sustainable brand growth through consistency and engagement.
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If Your Business Is Stuck, Don’t Make This Mistake
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley draws from his decade-long ecommerce experience to explore the critical role of perseverance in entrepreneurial success. Using relatable analogies like video game bosses and concrete walls, Josh candidly shares his own struggles with business growth while emphasizing that persistent challenges signal worthwhile problems, not failure. He encourages entrepreneurs to combine patience with strategic focus, make incremental daily improvements, and resist the temptation to abandon their current business when growth stalls. Ultimately, Josh frames long-term success as the result of consistent effort, smart decision-making, and unwavering faith in the process.
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Throwback: How to Successfully Enter New Markets with Your E-Commerce Brand
In this episode, host Josh interviews Andy Hooper, CEO of Global Ecommerce Experts, about expanding US-based e-commerce brands into the UK and EU. Andy shares a three-pillar framework—compliance, logistics, and online distribution—for successful international growth. He emphasizes starting with the UK, Germany, and the Netherlands, and highlights the importance of market research, mentorship, and taking action. Andy also recommends key business books and productivity tools, and invites listeners to connect with him for guidance on global expansion. The episode offers actionable advice for brands considering international markets.
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TikTok Shop Performance Score Explained: The Metric That Changes Everything
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Anisa Casalino, TikTok Shop Operations Manager for Amie’s Sephora and Ulta Beauty brands. Anisa shares strategies for scaling sales on TikTok Shop, including creating virtual bundles to increase average order value, leveraging affiliate marketing, and utilizing TikTok’s built-in CRM tools for customer outreach. She emphasizes the importance of maintaining a strong shop performance score and establishing solid operational foundations before launching creator campaigns. Anisa also highlights key team roles needed for success and recommends understanding consumer psychology to drive effective social commerce growth.
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Should You Reinvest Your Business Profits or Take the Money?
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley tackles a critical question for e-commerce entrepreneurs: when to pull cash out versus reinvesting profits. Using two contrasting entrepreneur stories, he illustrates the risks of over-reinvesting and maintaining excessive working capital. Josh advocates for keeping businesses lean by maintaining minimal working capital while diversifying income outside the business. He emphasizes that since most e-commerce businesses never achieve an exit, building financial security externally is essential rather than betting everything on a potential buyout that may never materialize.
Click to ListenMeet the Host
Josh Hadley
Founder of Ecomm Breakthrough
As host of the Ecomm Breakthrough Podcast Josh has established beneficial relationships with key strategic partners within the e-commerce industry, and has learned business strategies and tactics from some of the most brilliants minds. He currently lives in Flower Mound, Texas, and invests in and advises business owners on how to grow, scale and exit their companies.