by Josh Hadley | Aug 13, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.
by Josh Hadley | Aug 6, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Jon Derkits, an experienced Amazon seller and partner at Color More Lines. They delve into the intricacies of managing working capital, optimizing cash flow, and scaling Amazon brands. Dershowitz shares insights on negotiating with suppliers, leveraging credit for ad spend, and the benefits of a diverse traffic strategy. He also discusses the use of Google and Amazon ads, the halo effect on Amazon, and the significance of financial literacy. Additionally, Derkits introduces Prism, a tool for Amazon analytics, and offers access at a discounted rate. The episode wraps up with personal recommendations and resources for listeners interested in e-commerce success.
by Josh Hadley | Jul 30, 2024 | Podcasts
In this episode of the Ecom Breakthrough podcast, host Josh Hadley welcomes Matt Snyder, founder of Brands Excel, to discuss the intricacies of selling on Amazon. They explore the impact of Amazon's new inventory fees, strategies for brands to improve profitability, and the benefits of direct customer engagement. Matt shares insights on Seller Fulfilled Prime (SFP), dispels myths about shipping rates, and provides tips for choosing logistics partners. The episode concludes with Matt offering his contact information for listeners seeking advice on SFP and navigating Amazon's marketplace.
Here are the 3 action items that Josh identified from this episode:
Action Item #1: Prioritize Profitability and Cost Reduction: In light of Amazon's new fee structures, focus on improving profitability and reducing costs.
Action Item #2: Emphasize Direct Customer Interaction: For non-Amazon-first brands, prioritize customer feedback and community engagement.
Action Item #3: Explore Seller Fulfilled Prime (SFP) Opportunities: Demystify Seller Fulfilled Prime (SFP) to leverage its benefits. Understand the requirements, benefits, and considerations involved, including selecting the right third-party logistics partners and technology.
by Josh Hadley | Jul 23, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Yoni Kozminski, co-founder of Escala and MultiplyMii. Yoni shares his extensive experience in e-commerce, discussing the challenges Amazon sellers face, including inventory constraints and increased advertising costs. He emphasizes the importance of delegation, planning, and decision-making in business growth. Yoni also talks about the value of having business partners with diverse skills and the significance of annual strategic planning. Additionally, he recommends "The Founder's Dilemma" for its analytical insights, praises Text Expander for productivity, and admires Adam Runquist for his ecommerce expertise. Yoni concludes by offering discounts on his services and inviting listeners to connect on LinkedIn.
Here are the 3 action items that Josh identified from this episode:
Action Item #1:
Adaptability is Key: Keep abreast of the evolving e-commerce landscape, including challenges like inventory constraints and rising media costs. Embrace flexibility and swiftly adjust strategies to maintain competitiveness amidst new market entrants like Walmart.
Action Item #2: Empower Through Delegation: Strike a balance between delegation and control within your e-commerce business. Identify specialized roles for non-core tasks and entrust capable individuals with responsibilities, freeing up time for value-driven activities and fostering team empowerment.
Action Item #3: Strategic Scaling and Hiring: Prioritize value-driving activities by conducting time studies and delegating tasks accordingly. Engage in annual planning retreats to set clear business goals and ensure alignment among co-founders.
by Josh Hadley | Jul 16, 2024 | Podcasts
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Drew Hart, founder of Vinculum, about strategies for scaling brands on Amazon. They discuss the importance of basics like conversion rates and product listing optimization before advanced advertising. Drew shares case studies demonstrating significant brand growth through fundamental improvements and data-driven strategies. They also explore the impact of AI on digital marketing, with Drew emphasizing the need to stay informed on AI advancements. Listeners are invited to reach out to Drew for a free audit and to learn more about his agency's services.