by ebtadmin | Oct 10, 2023 | Podcasts
Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he interviews Eric Kooymans, Chief Marketing Officer at Harnessing Strengths, on how to build a brand with the 10X method. Eric shares his 10-step action plan that includes marketing funnel best practices, building a brand through influencer marketing, and setting up alternative shopping platforms.
by ebtadmin | Oct 3, 2023 | Podcasts
In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mina Elias, Founder of Trivium Group and CEO at MMA Nutrition, discusses integrating PPC and listing optimization. Mina explains clickthrough rates and conversions, split testing, and recommends data collection software.
by ebtadmin | Sep 26, 2023 | Podcasts
In today’s episode of the eComm Breakthrough Podcast, Josh Hadley interviews Lauren Lee, Director of Sales and eCommerce at ClickBank, about maximizing customer acquisition with affiliate marketing. Lauren explains how to leverage affiliate marketing to drive traffic, the benefits of creating marketing campaigns, and how to find affiliates to partner with.
by ebtadmin | Sep 19, 2023 | Podcasts
Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, as he brings back Afolabi Oyerokun, Co-founder of Honu Worldwide, to discuss supply chain best practices. Afolabi explains the concept of supply chain, optimizing product development, how to find sourcing locations, and the importance of building relationships with manufacturing suppliers.
by ebtadmin | Sep 12, 2023 | Podcasts
In today’s eComm Breakthrough Podcast, Josh Hadley interviews High-Performance Coach Mario Lanzarotti about shifting one's mindset when elevating a business to the next level. Mario shares various principles and methods for shifting one's mindset, as well as how to open and close cycles that pose a risk of self-sabotage.
by ebtadmin | Sep 5, 2023 | Podcasts
Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he welcomes back Scott Deetz, the Founder and CEO of Northbound Group, to talk about the top 12 mistakes to avoid when trying to sell a business. Scott expounds on the necessity of an exit and compliance and risk management plan, why small businesses and solopreneurs need to hold monthly CFO meetings, and critical questions to ask before closing the deal.